Srinivasan, R <br/><br/>
Services marketing : the Indian context 

 - 3 
 - New Delhi  PHI Learning  2012 
 - xvi, 273p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120345607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer satisfaction -- Services marketing<br/>Health care services marketing<br/>Hospitality and tourism services<br/>Information technology services<br/>Service delivery process<br/>Service processes -- Marketing<br/>Services marketing