Linoff, Gordon S <br/><br/>
Data mining techniques : for marketing,sales and customer relationship management 

 - 3 
 - New Delhi  John Wiley  2011 
 - xl, 847p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Data mining -- Marketing