Defleur, Melvin L. <br/><br/>
Mass communication theories: explaining origins, processes, and effects 

 - New York  Allyn & Bacon  2010 
 - xx, 358p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780205331727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication