Lee, Nancy R <br/><br/>
Social marketing : influencing behaviors for good 

 - 4 
 - New Delhi  Sage Publications  2011 
 - xi, 502p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788132110200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning<br/>Social marketing