Sharad Sarin <br/><br/>
Strategic brand management for B2B markets : a road map for organizational transformation 

 - New Delhi  SAGE Publications  2010 
 - xix, 262p. : ill.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788132105220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand name products -- Management<br/>Branding(Marketing)<br/>Product management -- India<br/>Strategic brand management