TY  - BOOK
AU  - Sharad Sarin
TI  - Strategic brand management for B2B markets : a road map for organizational transformation
SN  - 9788132105220
CY  - New Delhi
KW  - Brand management
KW  - Brand name products -- Management
KW  - Branding(Marketing)
KW  - Product management -- India
KW  - Strategic brand management
N1  - Includes bibliographical references and index
ER  -