Kahn, Kenneth B <br/><br/>
Product planning essentials 

 - 2 
 - Chennai  Yes Dee  2011 
 - xii, 267p. : ill.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789380381213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market planning<br/>Product design<br/>Product planning<br/>Product strategy