Kornberger, Martin <br/><br/>
Brand society : how brands transform management and lifestyle 

 - New Delhi  Cambridge University Press  2010 
 - xx, 300p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781107674875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name prouducts<br/>Brand name prouducts -- Management<br/>Popular culture