Krishna K Havaldar <br/><br/>
Business marketing : text and cases 

 - 3 
 - New Delhi  Tata McGraw-Hill  2010 
 - xxxiii, 536p. : ill.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070083257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business marketing<br/>Buyer-seller relationship<br/>Marketing management<br/>Pricing -- Business marketing<br/>Product and brand strategy<br/>Segmenting, targeting and positioning -- Business marketing