TY  - BOOK
AU  - Krishna K Havaldar
TI  - Business marketing : text and cases
SN  - 9780070083257
CY  - New Delhi
KW  - Business marketing
KW  - Buyer-seller relationship
KW  - Marketing management
KW  - Pricing -- Business marketing
KW  - Product and brand strategy
KW  - Segmenting, targeting and positioning -- Business marketing
N1  - Includes bibliographical references and index
ER  -