"Berkowitz, Eric N" <br/><br/>
Marketing 

 - 6 
 - Boston  Mcgraw Hill / Irwin  c2000 
 - "xxxii,736p. : ill. ;27.5cm.+1CD-ROM" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>73656453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management