Cohen, William A <br/><br/>
Drucker on marketing : lessons from the world's most influential business thinker 

 - New Delhi  Tata McGraw Hill  2013 
 - xxi, 265p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781259064517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Innovation and entrepreneurship<br/>Marketing<br/>Marketing strategy