Kotler, Philip <br/><br/>
Marketing management : a south Asian perspective 

 - 14 
 - Delhi  Pearson  2013 
 - xxv, 596p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communicating value<br/>Delivering value<br/>Management -- Marketing<br/>Market opportunities and customer value<br/>Marketing management