TY  - BOOK
AU  - Kotler, Philip
AU  - Abraham Koshy... [et al.]
AU  - Keller, Kevin Lane
TI  - Marketing management : a south Asian perspective
SN  - 9788131767160
CY  - Delhi
KW  - Communicating value
KW  - Delivering value
KW  - Management -- Marketing
KW  - Market opportunities and customer value
KW  - Marketing management
N1  - Includes index
ER  -