Amitava Chattopadhyay <br/><br/>
New emerging market multinationals 

 - New Delhi  Tata McGraw Hill  2012 
 - xii, 335p.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259029226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand building strategies<br/>Strategic competency