Donovan, Rob <br/><br/>
Principles and practice of social marketing : an international perspective 

 - New Delhi  Cambridge University Press  2010 
 - xix, 504p.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107644328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing