Alok Kumar Rai <br/><br/>
Customer relationship management : concepts and cases 

 - 2 
 - New Delhi  PHI Learning  2013 
 - xxiii, 501p. : ill.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788120346956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management<br/>Relationship in business