TY  - BOOK
AU  - "Graham, Stedman"
AU  - "Goldblatt, Joe Jeff"
AU  - "Neirotti, Lisa Delpy"
TI  - Ultimate guide to sports marketing
SN  - 71361243
CY  - New York
KW  - Sports administration
KW  - Sports--Marketing
N1  - includes bibliographical references and index
ER  -