Meeske, Milan D <br/><br/>
Copywriting for the the electronic media : a practical guide   

 - 6 
 - Singapore  Cengage Learning  2009 
 - xv, 312p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780495803706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Copywriting<br/>Copywriting -- Electronic media<br/>Electronic media -- Copywrite<br/>Radio copywriting<br/>Television copywriting