TY  - BOOK
AU  - Meeske, Milan D
TI  - Copywriting for the the electronic media : a practical guide  
SN  - 9780495803706
CY  - Singapore
KW  - Copywriting
KW  - Copywriting -- Electronic media
KW  - Electronic media -- Copywrite
KW  - Radio copywriting
KW  - Television copywriting
N1  - Includes bibliographical references and index
ER  -