"Mittal, Banwari" <br/><br/>
Valuespace : winning the battle for market leadership 

 - New York  Mcgraw Hill  c2001 
 - "xii,265p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>71375279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management