"Newell, Frederick" <br/><br/>
Wireless rules : new marketing strategies for customer relationship management any time anywhere 

 - New York  Mcgraw Hill  c2001 
 - "xxii,330p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>007137437X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Internet marketing<br/>Marketing