TY  - BOOK
AU  - "Newell, Frederick"
AU  - "Newell, Lemon Katherine"
TI  - Wireless rules : new marketing strategies for customer relationship management any time anywhere
SN  - 007137437X
CY  - New York
KW  - Customer relations--Management
KW  - Internet marketing
KW  - Marketing
N1  - includes index
ER  -