"Timacheff, Serge" <br/><br/>
From bricks to clicks  5 steps to creating a durable online brand 

 - New York  Mcgraw Hill  c2001 
 - "xvi,303p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>71371893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand management<br/>Brand name products<br/>Digital marketing