Usunier, Jean-Claude <br/><br/>
Marketing across cultures 

 - 5 
 - New Delhi  Pearson  2011 
 - xvi, 479p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131763384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cross-cultural market research<br/>Global marketing environment<br/>Intercultural marketing communications<br/>International marketing(Cultural variable)<br/>Marketing