TY  - BOOK
AU  - Usunier, Jean-Claude
AU  - Anne Lee, Julie
TI  - Marketing across cultures
SN  - 9788131763384
CY  - New Delhi
KW  - Cross-cultural market research
KW  - Global marketing environment
KW  - Intercultural marketing communications
KW  - International marketing(Cultural variable)
KW  - Marketing
N1  - Includes index
ER  -