Sudhakar, G P <br/><br/>
Integrated retail marketing communication 

 - New Delhi  PHI Learning  2013 
 - xv, 188p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120346406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing -- Retailing<br/>Integrated retail marketing<br/>Multi-channel retailing<br/>Retail advertisting<br/>Retail brands<br/>Retail marketing communication<br/>Sales promotions