TY  - BOOK
AU  - Sudhakar, G P
TI  - Integrated retail marketing communication
SN  - 9788120346406
CY  - New Delhi
KW  - Direct marketing -- Retailing
KW  - Integrated retail marketing
KW  - Multi-channel retailing
KW  - Retail advertisting
KW  - Retail brands
KW  - Retail marketing communication
KW  - Sales promotions
N1  - Includes bibliographical references and index
ER  -