Soundaian, S <br/><br/>
Strategic marketing management 

 - Chennai  MJP Publishers  2012 
 - xiv, 476p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788180940972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management(Strategic)<br/>Marketing management<br/>Strategic marketing management<br/>Strategic marketing planning