Alpert, Jed <br/><br/>
The mobile marketing revolution: how your brand can have a one-to-one conversation with everyone 

 - New Delhi  Tata McGraw Hill Education  2012 
 - ix, 532p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781259029196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Mobile marketing