TY  - BOOK
AU  - "Hatton, Angela"
AU  - "Worsam, Mike"
TI  - Effective management for marketing 1999-2000
SN  - 8176491241
CY  - New Delhi
KW  - Advanced certificate syllabus
KW  - Marketing management
KW  - The chartered institute of marketing
N1  - includes index
ER  -