TY  - BOOK
AU  - "Lancaster, Geoff"
AU  - "Ashford, Ruth"
AU  - "Withey, Frank"
TI  - Marketing fundamentals 1999-2000
SN  - 817649125X
CY  - New Delhi
KW  - Marketing management
KW  - The chartered institute of marketing
N1  - includes index
ER  -