Cusumano, Michael A Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota, and more) - Oxford Oxford University Press 2010 - xxxiii, 874p. Includes bibliographical references and index. ISBN: 9780199657780 Subjects--Topical Terms: InnovationInnovation managementStrategic planningTechnological innovations -- Management