"Burnett, Ken" <br/><br/>
Handbook of key customer relationship management 

 - Delhi  Addison Wesley Longman  c2001 
 - "xix,401p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8178084406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management