Sharad Sarin <br/><br/>
Business marketing : concepts and cases 

 - New Delhi  McGraw Hill Education  2013 
 - vii, 367p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781259026614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business marketing management<br/>Strategic brand management