Ramesh Kumar S <br/><br/>
Managing Indian brands  marketing concepts and strategies 

 - New Delhi  Vikas  2001 
 - "xiv,487p. : ill. ;25cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>8125909370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Marketing