Wrenn, Bruce <br/><br/>
Marketing research : text and cases 

 - 2 
 - New York  Haworth Press  2007 
 - xiv, 689p.  
<br/><br/> CDBK 4788; Includes index 
<br/><br/><label>ISBN: </label>9780789027467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data analysis<br/>Marketing research - Case studies<br/>Research design