TY  - BOOK
AU  - Wrenn, Bruce
AU  - Loudon, David L
AU  - Stevens, Robert E
TI  - Marketing research : text and cases
SN  - 9780789027467
CY  - New York
KW  - Data analysis
KW  - Marketing research - Case studies
KW  - Research design
N1  - CDBK 4788; Includes index
ER  -