Philip Kotler <br/><br/>
Principles of marketing : a south Indian perspective 

 - 13 
 - New Delhi  Pearson Education  2010 
 - xviii, 506p. : ill.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communicating value<br/>Delivering value<br/>Management -- Marketing<br/>Market opportunities and customer value<br/>Marketing management