TY  - BOOK
AU  - Philip Kotler
AU  - Gary Armstrong
AU  - Prafulla... [et al.]
TI  - Principles of marketing : a south Indian perspective
SN  - 9788131731017
CY  - New Delhi
KW  - Communicating value
KW  - Delivering value
KW  - Management -- Marketing
KW  - Market opportunities and customer value
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -