Lehmann, Donald R <br/><br/>
Product management 

 - 4 
 - New Delhi  Tata McGraw Hill Education  2005 
 - vi, 253p. : ill.  
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070603486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer analysis<br/>Marketing planning<br/>Product management -- Financial analysis