"Jakacki, Bernard C" <br/><br/>
IMC : an integrated marketing communication excercise 

 - 2 
 - Australia  South-Western  c2001 
 - "iv,75p. : ill. ;28cm." 
<br/><br/><label>ISBN: </label>032401483X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated marketing communication (IMC)