TY  - BOOK
AU  - Hanson, Ward A
AU  - Kirthi Kalyananm
TI  - Internet marketing and e-commerce
SN  - 9788131517123
CY  - Delhi
KW  - B2B e-commerce
KW  - E-commerce
KW  - Internet marketing
KW  - Internet retailing
KW  - Online branding
KW  - Online marketing
KW  - Web business models
N1  - Includes bibliographical references and index
ER  -