Arpita Menon <br/><br/>
Media planning and buying : principles and practice in the Indian context 

 - New Delhi  Tata McGraw Hill  2010 
 - xvi, 345p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070147607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market prioritization<br/>Media -- Planning and buying<br/>Media strategy