Semenik, Richard J <br/><br/>
Advertising and promotions : an integrated brand approach 

 - 6 
 - Delhi  Cengage Learning  2012 
 - xli, 710p. : ill. 
<br/><br/><label>ISBN: </label>9788131517383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotions<br/>Integrated brand promotion<br/>Media planning<br/>Sales promotion