TY  - BOOK
AU  - Semenik, Richard J
AU  - Allen, Chris T
AU  - O'Guinn, Thomas C...[et al.]
TI  - Advertising and promotions : an integrated brand approach
SN  - 9788131517383
CY  - Delhi
KW  - Advertising and promotions
KW  - Integrated brand promotion
KW  - Media planning
KW  - Sales promotion
ER  -