TY  - BOOK
AU  - Rafinejad, Dariush
TI  - Innovation, product development and commercialization : case studies and key practices for market leadership
SN  - 9788131509982
CY  - New Delhi
KW  - Global resources management
KW  - Marketing management
KW  - Product design
KW  - Product development
KW  - Product development process
KW  - Product innovation
KW  - Project management -- Product development
N1  - Includes bibliographical references and index
ER  -