Kelley, Larry D <br/><br/>
Advertising media workbook and sourcebook 

 - 4 
 - New York  Routledge  2015 
 - ix, 370p.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780765640949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising media planning  Problems