Naresh K Malhotra <br/><br/>
Marketing research : an applied orientation 

 - 6 
 - New Delhi  Pearson Education  2011 
 - xxviii, 948p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Research design formulation