Verganti, Roberto <br/><br/>
Design-driven innovation : changing the rules of competition by radically innovating what things mean 

 - Boston  Harvard Business pess  2009 
 - xv, 272p.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Technological innovations